This site is currently engaged in a long overdue revamp. With any luck, it should be up by November 3.
Our Mission: We will equip colleges and university leaders with the strategic planning, leadership, and integrated marketing concepts and tools they need to achieve their vision. We will achieve this mission through the thoughtful creation of key resources. Our three latest books are outlined below.
|Building Brand Momentum presents an intuitive four-step process for building an effective brand strategy for colleges and universities. The steps include: 1) Make a promise that matters; 2) Communicate your promise; 3) Live your brand promise; and 4) Strengthen your brand promise. Recognizing the tight budgets on many campuses, it then numerous examples for building long-term brand momentum with a special emphasis on unpaid media.||An Integrated Marketing Workbook outlines a step-by-step integrated marketing planning process that will take a planning team from initial goal creation through the major components of a marketing plan including winning internal support for marketing, audience identification, the definition of target geographies, the creation of vivid descriptors/brand attributes, and the completion of integrated marketing action plans. This book also takes a comprehensive look a developing a marketing budget||Written for college and university presidents and their senior teams, Row uses a powerful metaphor – rowing – to describe the dynamics of a successful team. The book follows a series of conversations between a young president and a seasoned older man who is also a former rower. Over time, the young president grows in his appreciation for how teams are built and led. He then applies these lessons to his own senior team with amazing success.|