Dr. Robert (Bob) A. Sevier is the Senior Vice President, Strategy, at Stamats, Inc. With more than 60 years of experience in the higher education marketplace, Stamats is America’s most experienced higher education research, planning, marketing communication, and consulting company.
Each year, Sevier directs more than 100 research studies and helps more than a dozen colleges with their strategic, integrated marketing, and brand marketing plans. He has also written more than 150 articles for CASE Currents, The Journal of College Admissions, Trusteeship, Communication World, Admission Strategist, College and University Journal, and other publications.
Beyond his writing, he has conducted more than 500 seminars, workshops, and presentations for AAU, CASE, NAICU, NACAC, ACT, AACRAO, CIC, CCCU, NACCAP, AMA, NCMPR, College Board, and others. In addition to his U.S. clients, Sevier also works with clients in Canada, the UK, Mexico, Poland, and Trinidad. His writing has been reproduced extensively in ERIC, and he is a contributor to University Business magazine.
In 1998, Sevier authored Integrated Marketing for Colleges, Universities, and Schools. Published by CASE, it was the most comprehensive book on educational marketing available. In 1999, he co-edited another book for CASE, Integrated Marketing Communication. His third book, Strategic Planning in Higher Education: Theory and Practice, also for CASE, was published late 2000. In 2001, Sevier published Thinking Outside the Box: Some (fairly) Radical Thoughts on How Colleges and Universities Should Think, Act, and Communicate in a Very Busy Marketplace, and in 2002, he published Building a Brand That Matters. An Integrated Marketing Workbook for Colleges and Universities: A Step-By-Step Planning Guide was published in 2003. In 2008 he published his seventh book, Building Brand Momentum. Row – Trust, Teams, and the Essentials of Leadership – A Primer for College Presidents and their Senior Teams is his eighth book.
Prior to Stamats, Sevier worked at the Oregon Health Sciences University in Portland and Denison University in Ohio. Sevier also taught at Mount Vernon Nazarene College and The Ohio State University.
Sevier earned a Ph.D. from The Ohio State University in policy analysis and higher education administration. His dissertation, titled “Freshmen at Competitive Liberal Arts Colleges: A Survey of Factors Influencing Institutional Choice,” involved a nationwide study of how college-bound high school students choose a college. He also holds an M.S. in journalism/public relations from the University of Oregon.
If you are interested in having Bob present on your campus, please contact him by visiting the speaking engagements section of our website.