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About the Author
Dr. Robert A. Sevier is a Senior Vice President at Stamats. With nearly 45 years of experience in the higher education marketplace, Stamats is one of America's most experienced higher education research, planning, marketing, and consulting companies.
Each year, Sevier directs more than 100 research studies and helps nearly a dozen colleges with their marketing and strategic plans. He has also written more than 50 articles for CASE Currents, The Journal of College Admissions, Trusteeship, Communication World, Admission Strategist, College and University Journal and conducted more than 400 seminars and presentations for the AAU, CASE, NAICU, NACAC, ACT, AACRAO, CIC, PRSA-CHE, CCCU, AAU, NACCAP, the AMA, NCMPR, and the College Board.
In addition to working in the U.S., Sevier has served as a consultant for schools, colleges, and universities in Great Britain, Canada, Trinidad, and Mexico.
In 1998, Sevier authored Integrated Marketing for Colleges, Universities, and Schools. Published by CASE, the book is the most comprehensive book on educational marketing available. In 1999, he co-edited another book for CASE, Integrated Marketing Communication. His third book, Strategic Planning in Higher Education: Theory and Practice, also for CASE, was published late Fall 2000. He published Thinking Outside the Box in 2001. Building a Brand That Matters is his fifth book. In October 2003, he published a sixth book, An Integrated Marketing Workbook. His last three books are available from Strategy Publishing.
Prior to Stamats, Sevier worked as director of Media Relations for the Oregon Health Sciences University in Portland and served as director of Marketing Communications for Denison University in Ohio. Sevier also taught at Mount Vernon Nazarene College and the Ohio State University. Sevier earned a Ph.D. from Ohio State University in 1986 in Policy Analysis and Higher Education Administration. His dissertation, titled, "Freshmen at Competitive Liberal Arts Colleges: A Survey of Factors Influencing Institutional Choice," involved a nationwide study of how college-bound high school students choose a college. He also holds an M.S. degree in Journalism/Public Relations from the University of Oregon (1979).